Cleaning as a brand strategy? ISSA’s Trombetta says, Disney does it.
Anthony Trombetta says, “Do you know how many steps someone will take to reach a garbage can? The cleaning professionals at Disney know.”
He explains that better training and professionalism in the cleaning and janitorial industry can reduce turnover and improve overall costs as people buy-in to cleanliness. He says that people actually pick up after themselves when the place is already organized to stay clean.
So how many steps will someone take to reach a trash can? Watch the video and learn some great tips about being “pro”-professional and keeping it clean.